Posts Tagged ‘Value’

Winning Ways

What do these three practices have in common? Selling exorbitantly-priced drugs that provide no relative health benefits, but one cannot buy particular patented drugs and devices from other suppliers Producing very expensive weapon systems that may no longer be needed, but one cannot buy these weapon systems and spare parts from other suppliers One cannot […]

When We Misunderstand the Signals

I have been involved in a variety of engagements with automotive companies over the past three decades.  These companies’ abilities to understand marketplace desires 3-4 years in advance is a key element of success.  There are several compelling examples of getting this right and numerous instances of getting it wrong. Beyond uncertainties about customers’ future […]