Bill Bryson’s remarkable book, Made in America: An Informal History of the English Language in the United State (William Morrow, 2001), chronicles the history of the English language in the US. His chapters on travel, cooking, shopping, and advertising are particularly compelling. A key element of Bryson’s story concerns how we are convinced to value, […]
Government agencies, private sector companies, and philanthropic foundations have billions of dollars to support your ideas, ranging from research projects to community development initiatives. How can you gain access to these resources? Millions of people are asking this question. So, there are lots of competitors and your overall chances of success are quite small. You […]
New York — In reaction to a flurry of consumer complaints about major airlines’ new “zero fare” model, one airline has unveiled a new marketing pitch, with the following tag line. “We don’t need you — take the bus!” Responding to pundits’ criticisms of this being ridiculously “over the top,” an airline spokesperson responded, “We […]
