Posts Tagged ‘Customers’

When We Misunderstand the Signals

Posted on November 29, 2021, 2:08 am, by Bill Rouse, under Archetypes, Challenges, Innovation, Technology.

I have been involved in a variety of engagements with automotive companies over the past three decades.  These companies’ abilities to understand marketplace desires 3-4 years in advance is a key element of success.  There are several compelling examples of getting this right and numerous instances of getting it wrong. Beyond uncertainties about customers’ future […]

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New and Improved Frequent Flyer Programs

Posted on February 22, 2015, 3:18 pm, by Bill Rouse, under Challenges, Innovation.

The airlines have long recognized the inherent liabilities of their frequent flyer programs.  There is – or was – an enormous legacy of free flights waiting to be redeemed by frequent travelers who planned to take their families on vacations or use their nest egg of points for retirement travel.  The airlines, however, are working […]

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